79% of web users now consume video regularly...do you want to miss out on that reach?
Video boosts conversion and sales: Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video shows great Return On Investment: 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.
Video builds trust: Video content is likely to engage us and ignite emotions. Vision is our most dominant sense...
Google loves videos: Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Videos appeal to mobile users: mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.
In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
Video explains everything: Selling hotel rooms or tours? Create a video to show it looks like. 98% of users say they’ve watched a video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have a video on their home page. Of those businesses, 83% said that their home page video was effective.
Video encourages social media shares:
In social media context video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
DRONES
Aerial videography can benefit any type of industry, from realty to tourism, and by using drone technology you get a wide variety of angles and different shots that can only be captured by a drone.
Using aerial video as an attention-grabbing first impression of your company is an excellent opportunity to get your brand to stand out amongst all the noise of your competition. On top of this, it provides a remarkable chance to showcase the advantage of your location, access, as well as surrounding features from angles that were not available in the past.
Lastly, by using a drone for your aerial video, you are providing your potential and existing clients with an unforgettable, attention-grabbing video that allows them to experience a different point of view, this alone will make your company stand out from the crowd
